This spring Deion Sanders is set to hit the road to promote his new book “Elevate and Dominate, 21 Ways to Win On and Off the Field.” Sanders is currently set for a premium four city stop in New Jersey, Atlanta, Dallas and Boulder, Colorado.
“Come join me on my BOOK TOUR! I am so darn excited to share this with yall, you have no idea,” Sanders posted on social media.
The New Jersey stop is in Ridgewood on March 13. Two days later Sanders will appear in Atlanta at a Barnes & Noble on March 15. The following day he’s in Dallas at The Dock Bookshop. The tour ends on March 18 in Boulder on the CU campus.
Each event is ticketed through the local book store. The book is set to release on March 12 and Coach Prime recorded an audio version as well.
Don Yaeger, an eleven time New York Times best selling author, cowrote the book with Sanders. Yaeger is a long time associate editor for Sports Illustrated.
Uncle Neely from Thee Pregame Show will be on hand to moderate the event in Boulder. Although he seems to be in demand for other stops on the tour.
“Unc- are you going to be there in New Jersey? Does Coach give a talk or just sign? Love your work and it’s great when you join the boys at DNVR. ❤from New Jersey,” wrote Instagram user Kilby Browne.
The book is published by Simon and Schuster and includes a forward from John C. Maxwell.
